Must Jewelry has been sourcing, manufacturing and marketing diamonds as well as fine jewelry since the 1980s. Founded and led by twin brothers who have over 30 years of experience in the diamond industry.
Israeli-born twin brothers, founders, and designers, Yossi and Shauli Sidi, were drawn to art from a very early age. Painting was and remains today a very vital part of their
Must Jewelry began as a trading and manufacturing company, aka Must Diamonds (parent company). As their understanding and passion for the diamond
Based in Tel Aviv, the fashion center of Israel - Yossi and Shauli Sidi personally oversee every aspect of our daily operations, and source stones from the world's largest diamond mines, allowing us to offer beautiful jewelry — at the best possible value — directly to the public. All jewelry is custom made according to the highest standards.